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Beachhut

Prepared for CurrencyFair

New Chapter

A communications strategy for CurrencyFair.

June 2026

Media Audit

A limited profile, a significant opportunity.

To understand CurrencyFair's current media position, we reviewed earned coverage across Ireland, the UK and North America over the past 24 months. We focused on business, fintech and national outlets most relevant to CurrencyFair's target audiences, assessing coverage by both volume and sentiment.

ARTICLE VOLUME

Earned coverage, last 24 months

Ireland 9 UK 16 US 6 Canada 1

COVERAGE SENTIMENT

Positive (teal) vs negative (coral), last 24 months

Ireland 78% + UK 44% + US 50% + Canada 0% +

CurrencyFair has a relatively limited media profile, but a significant opportunity to shape a positive one. The acquisition is the right moment to establish a clear, forward-looking narrative and begin building visibility in a structured and sustained way.

The Ask

Control the acquisition narrative. Build what comes next.

PRIMARY

Make the acquisition land as a growth story,
not a change-of-ownership story.

CurrencyFair has 15 years of track record and a genuinely strong strategic rationale behind this deal. Our job is to make sure that is the story journalists tell, from the first briefing call onwards, not a story reconstructed from historical reporting.

FLOWS FROM IT

A sustained media presence that outlasts
the announcement news cycle.

The announcement creates a moment. Executive profiling, thought leadership and targeted outreach across Ireland, the UK and eventually North America turn that moment into a durable profile. Visibility built now compounds over the following 12 months.

The Approach

Three phases. One continuous story.

01 · Announce

Acquisition announcement

Messaging framework, press release, briefing materials and spokesperson preparation, followed by targeted pre-release briefings with key business and finance media in Ireland and the UK. The narrative is set before the wire hits.

02 · Build

Momentum programme

Executive profiling, long-form interviews and podcast placements across Ireland and the UK keep CurrencyFair in the conversation after the announcement. The goal is to move beyond the deal itself and position the business as an active voice in cross-border payments and fintech.

03 · Expand

North America profile building

A tailored outreach programme for US and Canadian fintech, business and finance media, anchored in stories relevant to those markets: customer growth, new partnerships, product milestones and market expansion following the acquisition.

Media Targets

The right outlets, in every market.

Our outreach will be targeted and deliberate, focused on the business, finance and fintech publications that matter most to CurrencyFair's audiences across Ireland, the UK and North America.

Ireland

  • Business Post
  • The Irish Times
  • The Currency
  • Irish Independent
  • RTÉ
  • Irish Examiner
  • Silicon Republic
  • Irish Tech News

UK

  • Financial Times
  • The Times
  • City AM
  • The Fintech Times
  • Fintech Futures
  • Sifted

US

  • Forbes
  • Bloomberg
  • CNBC
  • American Banker
  • Payments Dive
  • PYMNTS

Canada

  • The Globe and Mail
  • Financial Post
  • BetaKit
  • The Logic
  • Payments Canada
  • Fintech.ca

Pricing & Deliverables

One project. Three phases.

€3k

Phase 1: Acquisition Announcement

One-off project fee. Messaging framework, press release, media briefings and spokesperson prep across Ireland and the UK.

€3k / month

Phase 2: Momentum

Executive profiling, long-form placement and thought leadership across Ireland and the UK.

€6k / month

Phase 3: North America

The same profiling, thought leadership and comment placement, tailored to US and Canadian media.

WHAT'S INCLUDED (PHASE 1 PROJECT)

  • ◆  Dedicated account team
  • ◆  Acquisition messaging framework and narrative development
  • ◆  Press release drafting and media briefing materials
  • ◆  Spokesperson preparation and interview coaching
  • ◆  Targeted pre-release media briefings in Ireland and the UK
  • ◆  Target: minimum of 6 to 8 pieces of coverage
  • ◆  Across all phases: ongoing news monitoring, issues management and press office

REVIEW CADENCE

Month 1

Post-project review

After the Phase 1 acquisition announcement project completes.

Month 6

Retainer review

At the six-month mark, if CurrencyFair continues into the Phase 2 momentum retainer.

Quarterly

If North America

Quarterly reviews (3, 6, 9 and 12 months) if Phase 3 North America is added.

Indicative pricing. Fees quoted exclusive of VAT.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in Dublin, Belfast, London and Amsterdam.

We specialise in earned media for tech, fintech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Dublin (HQ) Belfast London Amsterdam

15 yrs

in tech communications

4 cities

Dublin, Belfast, London, Amsterdam

Earned

media-first, no paid amplification

Sector

tech, fintech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Stephen Mangan

Stephen Mangan

Senior Account Director

Lead Dublin
Alex

Alex

Senior Account Manager
Web3 Lead

London
Rosie Mullen

Rosie Mullen

Account Executive

Dublin

Your Strategic Team

Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Paul Hayes

Paul Hayes

Founder

Dublin
Mary Calpin

Mary Calpin

Senior Media Consultant

Dublin
Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date. 3Contract shared. 4Messaging / strategy session and ways-of-working call. 5Share relevant collateral: case studies, data, thought-leadership angles, company roadmap.